About the project
When Citibike searched for an agency that can create animation that will easily explain how Bike Sharing works in New York City enabling easy adaptation with tourists, they chose Contentony.
Contentony delivered a series of short tutorials that contributed to CitiBike’s growth by creating an inclusive ethic neutral campaign from concept to finished product.
The campaign, titled Unlock New York was launched during the summer season, which is the heaviest tourist season. We are grateful to launch a campaign that helped explain this wonderful city resource to tourists and locals alike.