About the project
According to ALF there is widespread misunderstanding around organ donorship. To address this important topic ALF hired contento to help educate the broad public about the true health implications of organ donorship and also help dispel misconceptions.
Contento created a series of six tutorials featuring friendly animation that helped to spread awareness on the difficulty of finding organs.
The campaign, titled Be a Liver of Life was launched in the summer, as part of the successful KPIs, Contento developed a social media strategy that became an important tool for finding donor compatibility.