About the project
The social media campaign, titled The Power To Live Undetectable was launched in Summer 2018, under Housing Works the based on their mission to fight against the stigma of people living with HIV.
Contentony created a series Whiteboard animation that illustrates the power that comes from living undetectable. Our goal was to use animation and powerful superhero visuals to inspire others to use their own voices in the fight against stigmatizing people living with HIV.
Through the launch of this project we were able to help spread this important message on a national level and inspire others to learn more about this social stigma and how each individual can make a significant and lasting impact by educating others.
Client: Housing works